Efva Attling is the leading jewelry designer of Scandinavia. In their quest to reach out to a younger target group, they teamed up with Cure Media to implement an influencer marketing campaign centered around a number of seasonal influencer activations. The result? The campaign achieved over 2 million in reach and increased brand awareness on both markets!
“Thanks to influencer marketing, we've been able to increase brand awareness among our target audience in Finland, as well as boost sales and website traffic on the Swedish market during the same period of time. We're very happy with the result!”
- Lou Solberg, Global Marketing & PR Coordinator at Efva Attling
Download the case and read more about:
The goal of the influencer activation
Effect and results