Learn about the key elements to measure the success of your influencer marketing efforts – and the importance of doing it right from the start.
Setting clear goals and KPI's for your influencer marketing is necessary for various reasons – especially to be able to measure ROI on your efforts. In this guide, we have gathered some of the ratios you can use to measure ROI, and highlighted some factors that will help show results on your investment in a long-term perspective.
The two main ways to measure ROI
The value of a customer generated from Influencer Marketing