Dr. Oetker's social media competition received an unexpectedly low level of participation - despite the fine prize at stake. With help from Cure Media and four carefully selected YouTube profiles, they managed to boost the competition and take the frozen pizza to new levels. The influencer marketing campaign resulted in a significantly increased level of competition participation, and it also contributed to a market-leading position for Dr. Oetker.
"I see great value in letting influencers create more customized content that appeals to our target group better. That's how we reach directly to them!”
- Fredrik Gahm, Manager - Marketing and Business Development på Dr. Oetker
In this case we present the influencer marketing campaign that helped Dr. Oetker gain a #1 market position.
How Youtubers helped take the frozen pizza to new levels
Goals and results
Dr. Oetker's long-term approach to influencer marketing