CASE: MODERNA FÖRSÄKRINGAR
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NEW PARENTS and PREGNANT INFLUENCERS  RAISing AWARENESS ABOUT INSURANCES

The insurance company Moderna Försäkringar teamed up with Cure Media to raise awareness of the importance of having a pregnancy health insurance as well as an insurance for the unborn baby. By collaborating with selected pregnant influencers and new parents, their message could cut through to the target audience and the campaign contributed to an increase in both sales and website traffic.

In this case, we present the campaign strategy as well as the results that the influencer marketing efforts resulted in!

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  • How the influencers were selected
  • Campaign strategy
  • Effect and results

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