It’s trickier than ever before to reach out through the clutter. PUMA teamed up with Cure Media in order to reach and activate their millennial female target audience in selected northern European countries. The message? #DOYOU - encouraging women to live life their way.
”I've never seen such a success with influencers in Finland.”
– Kevin Beaulier, Mediabyrån Zenith.
In this case, we present the execution strategy as well as the results that the campaign generated!