Recruiting new talents with Influencer Marketing
The shortage of police officers in Sweden means that fewer crimes are solved and the number of investigations is growing with every day. Simply put: Sweden is in urgent need of more police officers.
Based on this fact, the Swedish Police Authority decided to try out new ways to market themselves towards potential police candidates.
Read about this influencer marketing campaign that aimed to pay attention to the need for more police officers in Sweden, with the ultimate aim to increase the number of applicants to the Swedish National Police Academy among one of their most important focus target groups - women.
Influencer marketing in an recruitment and employer branding context
Objectives and results